Marketing Report Assignment Example | Topics and Well Written Essays - 1500 words - 1

Marketing Report - Assignment Example McDonalds is one of the leading fast food producing organizations across the globe. The organization is quite popular in Bahrain due to its products of high quality and introduction of differentiated fast food products. Beef Burger has been produced by McDonalds in Bahrain. The organization has gained huge popularity among the people of Bahrain due to the high quality aspect of Beef burger. This assignment will discuss about several marketing and branding aspects of McDonalds regarding its mentioned Beef burger. McDonald’s is one of the largest and leading fast food producing organizations across the globe. The organization has effectively implemented global business expansion strategy in business operation process. Bahrain is another country in which McDonalds has successfully adopted and implemented global expansion strategy. McDonalds has implemented the combination of cost leadership and product differentiation strategy in business operation process. It is true that, each and every leading multinational organization has implemented unique business level strategies in business operation process in order to gain potential competitive advantages. Similarly, the management of McDonalds has adopted and implemented the combination of product differentiation and cost leadership strategy in Bahrain in order to gain potential competitive advantages over its competitors in Bahrain fast food market. Implementation of cost leadership business level strategy has helped McDonalds in Bahrain to reduce the business operation cost in order to offer products in economic price level. It is true that recent financial crisis and economic slowdown has affected the purchasing power of people. Therefore, the cost leadership strategy has helped the organization to support the purchasing power of people in Bahrain (Parameswaram , 2006, p.95). On the other hand, demand for differentiated fast food products among the people of Bahrain is increasing significantly. Introduction of Beef