Hilton Worldwide Inc Hilton Hotels and Resorts Essay

Hilton Worldwide Inc Hilton Hotels and Resorts - Essay ExampleHilton Hotels & Resorts operates 558 hotels and resorts in 80 countries, including the the States, the UK, the UAE, and capital of Singapore (Hilton Worldwide, Inc. 2013 Hiltonworldwide.com, 2014). Below is provided more detailed analysis of the marketing mix concept implemented by Hilton Hotels & Resorts.The corporation operates in the service industry and its main business activity is concentrated on providing accommodation service. Thus, the winder product of the comp both is hotel rooms in hotels and resorts worldwide. As it is mentioned on the corporate website of the Hilton Hotels & Resort, guestrooms feature a smart, serviceable design supplemented with thoughtful amenities (www3.hilton.com, 2014, n.p.). In addition to accommodation services, there be additional services which make up the overall cycle of the guest service. Some of these supporting services include the pursuit restaurants and bars, spa, leisure and wellness facilities, entertainment faciliti3es, banquet halls and business/conference halls, online reservation facilities, concierge services, etc. (Company profile and grind analysis 2014).Hilton Hotels and Resorts have exchange premium-level prices, as the prices for accommodation are above the market prices (prices vary greatly by geographical locations). Hilton Hotels & Resorts pricing strategy can be defined as prestige or premium pricing strategy because the company offers 5 and 4-star service in its hotels. That is why the prices in Hiltons facilities are the high end of the possible pricing range (Marketingmentor.net, n.d.). By charging premium level prices the company focuses on status-conscious consumers who value high-quality service, comfort, luxury, and high status and therefore, who are ready to pay for it.Hilton Hotels & Resorts are located worldwide in more than 80 countries. The locations are chosen based on the type of resort and the specific location. char ge though Hilton Hotels and Resorts is a world(prenominal) company operating its hotels worldwide, the concept of marketing mix implementation whitethorn vary and is subject to the variety of external factors such as competition, cultural and social factors, etc. Thus, locations in India, the USA, the UAE, and Singapore may target the same auditory sense but the ways of attracting and communicating with the target audience may vary slightly. These differences also refer to the pricing strategy, promotion strategy, and product strategy. For example, rooms in the USA resorts may vary greatly from the rooms in the UAE by its design. However, taking into consideration that this is a global company and that its customers travel worldwide, there are some unified standards which are appropriate for people of any nationality.