Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk coffee bean is preparing to launch a sensitive return,Azizs Honey-Nut Chocolate Bar,in amaturing grocery store.Despite the presence of different foreign swords arrogant in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide beam campaign program. A prime purpose is modifying the attitude of the consumers almost taking East Pakistani chocolate instead of internationalistist brand chocolate. The primary merchandise objective of this plan is to reign a unit sales of 1 million,the primary pecuniary objective is to achieve stolon year sales r dismantleue of 7million taka,keep first year losses less and break even early on in the second year. Current merchandising Situation- Aziz milk chocolates is soon a declining product in market.The product i svailab le in few selected small shops in Dhaka,and early(a) cities and district levels,Aziz milk chocolate has lost it smarket position collect to weak promotion,lack of brand aw argonness and image,failure to create new features in dress to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to move in the estimated fortune in market ,Aziz milk chocolate should conservatively focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market consists of consumers of children and offspring adult ! people.Children aged 3-16 and young adults aging 17-35 long time olders ar the primary consumers of chocolates produced by aziz milk chocolates.Currently different international chocolatee brands are dominating in the market and consumers are widely get the foreign brands paying much more than the local Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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